Role
UI/UX and Marketing Designer
Problem
Content management system templates had not been refreshed in over a decade.
Top outcome
Deployed the institution’s first accessible, responsive digital identity across more than 500 websites and apps.
Texas State University is a renowned institution that had fallen behind digitally. Although the university converted to a custom CMS in the early 2000s, shifting priorities left front-end templates largely unchanged, and publishers struggled to present information effectively.
I identified and led several initiatives to close this gap, resulting in 1) an accessible, multi-column template used by hundreds of content creators, 2) an admissions-focused, responsive homepage, and 3) a flexible digital identity documented to guide future product updates. Each represented a first for the university.
