Role
Lead UI/UX and Marketing Designer
Problem
Content management system templates haven’t been refreshed in over a decade.
Top outcome
Deployed the institution’s first accessible, responsive digital identity to over 500 websites and apps.
Texas State University is a beautiful school that fell behind the digital times. Though the entire institution converted to a custom CMS in the early 2000s, shifting priorities left the front end template largely outdated, and publishers struggled to find compelling ways to convey information.
I identified and led several major initiatives to correct this divide, and ultimately we introduced 1) an accessible, multi-column template to hundreds of editors, 2) an admissions-driven, responsive homepage, and 3) a flexible digital identity documented for future product updates. All of these were firsts for the university.
