Role
Product Designer
Problem
Product lines had diverged over time, resulting in a disjointed experience and confused stakeholders.
Top outcome
A shared commitment to product alignment through a unified layout and navigation scheme.
Kuali builds software products for higher education institutions, serving academics, administrators, and students. I was the primary designer for the Research product, conducting user interviews, designing and testing prototypes, and occasionally coding my own designs to reduce engineering overhead.
Independent product lines, each with dedicated sales and development teams, had evolved separate interfaces with little shared structure or alignment. In response, I incrementally developed a unifying, responsive framework across products, introducing common navigation, global search functionality, and integrated co-branding.