Skip to main content 👇


Job Announcement for Texas State

August 21, 2016

Web Content Strategist

Screenshots of Texas State template, mobile view

The Texas State University website


Texas State University is hiring a Web Content Strategist to tackle our biggest, public-facing web projects and deliver a best-in-class experience for website visitors.

It’s a one year, fixed-term project position with full-time hours and complete benefits. We cover this in greater detail below.

About University Marketing

You’ll join a small group of creatives operating a bit like an agency within the university. We communicate on Slack, debate about Central Texas barbecue, geek out about movies (or, more recently, Stranger Things), and produce really solid work that delights our partners and makes us proud.

Our web team is both very lean and highly autonomous. We’ve established ourselves as an authority on front-end web issues and are trusted with the highest-impact projects available. We get to help people every day, and our efforts are appreciated across campus and by the web community.

History and Challenges

Texas State has about 400 websites and 50,000 public webpages, most of which are published inside our content management system. Due to volume, we rely on individual units to write, organize, govern and strategize their own content with little institutional support. Only a handful of departments employ a dedicated web professional, so results vary … a lot.

Like much of the public sector, we’re a bit behind from a digital perspective. The good news is that we’ve made some progress on the web recently, and we’re building systems to ensure this trend continues. In the last eight months we’ve:

About You

We’re looking for someone that has a deep understanding of the web, and how content and design fit together.

Ideally you have some experience with the following:

  • independently identifying digital problems or gaps, and advocating for solutions
  • managing, growing and publishing a complex website, preferably in a CMS
  • using website analytics to inform content decisions
  • performing site audits and planning information architecture
  • crafting beautiful, concise web copy
  • communicating with clients of varying levels of technical or creative ability
  • working within defined brand guidelines - or developing your own

What You’ll Be Doing

Paired with our lead designer, you’ll be an integral part of the creative process, focusing on a wide variety of content-related initiatives. You may be conducting site audits, architecting site maps, wireframing content widgets, interviewing clients and test subjects, writing web copy, or extracting information from Google Analytics.

Specifically, there will be two major jobs to tackle:

  1. You’ll lead the content strategy for a ground-up overhaul of The Wittliff Collections website as we move them toward an elegant, museum-level experience.
  2. When that’s done, we’ll take everything we learned and apply it to the Texas State home page and top-level subpages, moving us from lengthy indexes to a targeted and engaging user experience.

Our Design Stack

There’s no substitute for a strong ability to learn and adapt to new processes, but an existing background with some or all of these will be extremely beneficial: macOS, content management systems, responsive web design, HTML/CSS, Adobe CC, Sketch, Balsamiq, UXPin, Google Analytics, and GitHub.

Bonus points if you’re familiar with OmniGraffle, Axure, Treejack or similar software.

Job Details and Benefits

This position is categorized as a full-time, fixed-term project position with a duration of one year to start. It’s funded jointly by Information Technology and University Marketing, but practically speaking you’ll be part of University Marketing and report to our director.

Salary: $45,900 - $55,900, depending on qualifications


We’ll set you up with a 27-inch Mac and get you whatever software and books you need to do your job well. You’ll have a sit/stand desk in our newly renovated offices (completed in October) on the 8th floor of the J.C. Kellam building.

FYI: That’s just one block from the San Marcos River, where you’re welcome to join us for a lunchtime swim or picnic. Did we mention that Texas State University has the most beautiful campus in Texas?