Skip to main content 👇

Recent work

Texas State homepage

  • Branding
  • Content strategy
  • Data analysis
  • Front-end development
  • Motion design
  • Politics
  • Visual design


I designed and built the front end of Texas State’s first responsive homepage in the fall of 2015. At the time it attracted about 1.2 million views each month.


The Texas State homepage hadn’t been updated since 2009. It utilized a condensed, “above the fold” approach and wasn’t optimized for mobile devices. Brand elements, color, and typography were dated or not systematic, and there was a heavy reliance on image snippets to achieve design objectives. Students and younger employees would frequently say a change was overdue.

Layout of Texas State homepage and primary subpages



This project closely followed the development of the university’s primary template and style guide, in which most brand elements and content patterns were intensively iterated upon and finalized. Much of the process involved applying these patterns to existing items, adapting content to a more-scrollable interface, and adding some key features to aid in recruitment and institutional politics.


Using Balsamiq gave me the opportunity to really push its limits as a tool, and to create some sophisticated mockups that resolved a majority of the design decisions quickly.

Homepage wireframe without color or images

Initial template wireframe

Homepage wireframe with color and images

Wireframe with color and images added

Mockup showing mobile version of the homepage

Mobile layout with full color in Balsamiq

Mockup showing homepage dropdown menu

Demonstrating an enabled dropdown menu


With the mockups as a fairly strict guide, the rest of the design came to life in a high fidelity, responsive prototype built on a Pure.css grid. I made choices about interactive effects as I built it, and approved it with stakeholders row-by-row. Overall the build took about a month of dedicated work, with 90% of the markup and styles making it into the final product. The source code is on GitHub.

Going live

We turned on the new site at the beginning of 2016, making some key improvements to site search and adding various performance enhancements in subsequent iterations.

Various screenshots of homepage mobile layout

Texas State homepage, mobile view

Full page layout of Texas State homepage

Full layout of the Texas State homepage in January 2017

Major improvements over previous design

  • Responsive design
  • AAA accessible color contrast and keyboard navigation
  • Brand and style guide adherence
  • Modern, scrollable interface
  • Graphical news, research, and social media features
  • Ability to schedule content features

Noteworthy features

Emergency alerts

Surveys indicated that approximately 35% of the Texas State community checked the university homepage to confirm details in an emergency. After comprehensively studying a couple dozen peer institutions, and researching the broader issues of designing for stress, I identified the following must-haves:

  • easy to read, click, or tap on any device
  • located at the top of the screen; push all content down
  • unique pattern unlikely to be confused with marketing objectives
  • international symbology
  • accessible and color blind-friendly
  • timestamp indicating last update

After testing several options, a consensus was reached with university police, the president’s cabinet, and several informal test groups. The live demo is on GitHub.

Initial mockup of emergency alerts

Initial mockup of responsive alerts using Balsamiq

Various color blind versions of the alerts

Stripes retained for color blind (clockwise from top left: monochrome, red-blind, blue cone, red-weak)

Layout of Texas State homepage emergency alerts

Is it perfect?

Nope. But everyone was really happy with the results. If I could change anything it would be:

  • It’s too flat: The site could really use some background patterns, gradients, or overlapping elements to add depth.
  • Content strategy is dated: University websites are slowly becoming more recruitment and user focused, favoring data over politics. We weren’t able to change that this time around, but we laid the groundwork for a strategic shift.
  • Medium-width device layout is lazy: For simplicity everything collapses to a single column at 800px. Given more time, I would’ve liked to play more with multi-column layouts from 480px to 800px.